{"id":8723,"date":"2019-11-27T12:24:10","date_gmt":"2019-11-27T07:24:10","guid":{"rendered":"https:\/\/designcanyon.com\/?p=8723"},"modified":"2019-11-27T12:25:11","modified_gmt":"2019-11-27T07:25:11","slug":"10-things-every-business-website-must-have","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/website\/10-things-every-business-website-must-have\/","title":{"rendered":"10 Things Every Business Website Must Have"},"content":{"rendered":"\n<p>One of the most important things your business can ever have, is a good business website. A good website will help in securing new clients and retaining old ones. So, how do you know if your website is ready for business? <\/p>\n\n\n\n<p>In this article, we will be showing the 10 things every good business website must have.<\/p>\n\n\n\n<h2>1. Accurate Contact Info<\/h2>\n\n\n\n<p>Visitors to your website should be able to access your\ncontact information easily without much fuss. <\/p>\n\n\n\n<p>Your business address, phone number, email and other\nrelevant contacts must be displayed clearly at a conspicuous place on the\nwebsite. Failure to include an accurate contact info may result in the loss of\nmajor clients.<\/p>\n\n\n\n<p>It is also imperative to provide potential customers with\nother ways of interacting with your company apart from calls or emails. One\ncost effective way of doing this is by making use of conversational marketing <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/complete-guide-to-chatbots\/\">chatbots<\/a>.<\/p>\n\n\n\n<h2>2. Easy Navigation<\/h2>\n\n\n\n<p>One way to create to a great user experience is to make sure\nthat your website is easily navigable. A huge percentage of your visitors will\nbe mobile users and they will expect the website to be easily navigable and\nmobile friendly.<\/p>\n\n\n\n<p>In addition, your website should be easy enough for a\nfirst-time visitor to navigate through. If a lot of visitors to your website\nfind it difficult to navigate, you might lose their attention in no time.<\/p>\n\n\n\n<h2>3. Unique to your business<\/h2>\n\n\n\n<p>Your business website should show design and content unique\nto your business and your brand. If your\nwebsite design and brand is unique and engaging, then getting web users\napproval won\u2019t be difficult. <\/p>\n\n\n\n<p>On the other hand, if your design and content is not unique\nto your business and brand, you might end up losing them, even before you have\nthem.<\/p>\n\n\n\n<h2>4. Feedback page\/Email<\/h2>\n\n\n\n<p><a href=\"https:\/\/designcanyon.com\/design\/make-website-runs-day-day-operations\/\">Your\nwebsite<\/a> should have a feedback page where you can receive comments and\nfeedback from users, visitors and customers. This will go a long way in\ncreating a better user experience for your clients. <\/p>\n\n\n\n<p>You should also make sure that customers can find the email\naddress or the feedback page. <\/p>\n\n\n\n<h2>5. Reviews, awards, testimonials, etc<\/h2>\n\n\n\n<p>The first thing a potential customer wants to be certain of\nis if your business is trustworthy, especially if it is their first time\nhearing about your business. So how do you convince a first-time client to\ntrust you and do business with your company? <\/p>\n\n\n\n<p>It is simple! All you need is third party validations such\nas honest reviews, awards and testimonials. <\/p>\n\n\n\n<p>You can create a page to showcase all of your reviews and\nawards on your website. This page can successfully convince your clients that\nyou already have clients like them and they have nothing to worry about.<\/p>\n\n\n\n<h2>6. Secure Socket Layer (SSL)<\/h2>\n\n\n\n<p>Your customers\u2019 security should be one of your topmost\npriority. Your website represents <a href=\"https:\/\/designcanyon.com\/articles\/the-basics-of-branding\/\">your brand<\/a>\nand if it is not safe you might as well not have a website at all. Secure\nSocket Layer (SSL) is the standard security technology for establishing an\nencrypted link between a web server and a browser. <\/p>\n\n\n\n<p>This link ensures that all data passed between the web server\nand browsers remain private and integral. SSL is used by millions of websites\nin the protection of their online transactions with their customers.<\/p>\n\n\n\n<h2>7. Clearly Stated Objectives<\/h2>\n\n\n\n<p>Your business website must clearly state the objectives of\nthe business. Are you there to generate leads, sell products or services?\nClearly stating your objectives will give your customers a sense of clarity,\nprevent confusion and help you reach your goals more efficiently.<\/p>\n\n\n\n<p>The stated objectives should be as precise as possible and\nbe placed where website visitors can easily see.<\/p>\n\n\n\n<p>\u201cAt <a href=\"https:\/\/formalsite.com\/guaranteed-seo\/\">Formal\nSite<\/a>, we spend time to research competitors websites to see what&#8217;s working\nand not working in the industry. That&#8217;s why all of our clients websites have\nhigh conversion,\u201d says Steve Harris, a manager at Formal Site.<\/p>\n\n\n\n<h2>8. Clear Call to Action <\/h2>\n\n\n\n<p>One of the biggest flaws a business website can have is to\nlack a clear call to action. You might be wondering what a call to action is. A\ncall to action (CTA) is a piece of content that has been designed and placed\nexclusively to get a user to perform a certain act. <\/p>\n\n\n\n<p>This could include signing up for a newsletter, choosing to\ndownload a brochure or order form, buying\/paying for a product\/service.<\/p>\n\n\n\n<p>CTAS can be very important in marketing strategy and getting\nnew clients for your business. Hence, they should be placed appropriately,\nwhere users will be able to find them quickly. <\/p>\n\n\n\n<h2>9. Fast Speed<\/h2>\n\n\n\n<p>After you attract your audience, you will need to keep them\nand one way of doing this is to have a very responsive and fast platform. <\/p>\n\n\n\n<p>Having a very slow website will only get your customers\nbored, irritated and eventually go away. To prevent\nthis, make sure all your designs and pages are very responsive and fast.<\/p>\n\n\n\n<h2>10. High Quality Content (about us, service pages or blog posts to educate prospects)<\/h2>\n\n\n\n<p>It is a popular saying that \u2018content is king\u2019 and this is\nabsolutely true. The content on your website will determine the first\nimpression you make on your users and also determine if you can hold their\nattention for long. <\/p>\n\n\n\n<p>Always make sure your content reflects your brand, services\nand products. Content should also be precise as possible and appropriate for\nyour targeted audience.<\/p>\n\n\n\n<p>Furthermore, a good business website should have an \u201cAbout\nus\u201d page, service pages and blog posts. <\/p>\n\n\n\n<p>An about us page will give your customers a direct summary\nof what your company is about. On the other hand, <a href=\"https:\/\/innotechtoday.com\/news\/business\/\">blog posts<\/a> are a great way\nof engaging your audience and sharing your journey with them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/5-content-writing-tips-how-to-get-to-the-point-clearer-faster\/274715\/\">Great\ncontent<\/a> is the foundation of every high ranking website. Your SEO campaign\nwill produce better results if you have great content on your website. <\/p>\n\n\n\n<p>In conclusion, now that you know what\nmakes up a good business website, it is time to finally restructure that old\nwebsite and revamp your business!<\/p>\n\n\n\n<p>As a small business, you should really\npersonalized your website to cater your target market. Serving a smaller market\ngives you much more flexibility compared to big companies who operate\nnationwide or worldwide. <\/p>\n\n\n\n<p>Having a business website is very\nimportant because you will definitely miss out a lot of opportunities to engage\nwith your potential customers if you don&#8217;t have a website.<\/p>\n\n\n\n<p>It makes a lot of sense because most people would like to learn more about your products or services, and most importantly, they want to learn more about your company. A good business website will&nbsp; make the process of turning leads into customers much easier.<strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most important things your business can ever have, is a good business website. A good website will help in securing new clients&hellip;<\/p>\n","protected":false},"author":799,"featured_media":8724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[423],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Things Every Business Website Must Have - DesignCanyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designcanyon.com\/website\/10-things-every-business-website-must-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Things Every Business Website Must Have - DesignCanyon\" \/>\n<meta property=\"og:description\" content=\"One of the most important things your business can ever have, is a good business website. 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