{"id":8762,"date":"2020-02-17T13:16:13","date_gmt":"2020-02-17T08:16:13","guid":{"rendered":"https:\/\/designcanyon.com\/?p=8762"},"modified":"2020-02-17T13:17:21","modified_gmt":"2020-02-17T08:17:21","slug":"does-your-business-need-a-logo-update","status":"publish","type":"post","link":"https:\/\/designcanyon.com\/articles\/does-your-business-need-a-logo-update\/","title":{"rendered":"Does Your Business Need a Logo Update?"},"content":{"rendered":"\n

Your logo is the first\nintroduction to your business. They are perhaps one of the most important parts\nof the business. Because of their importance, it makes sense that they need a\nlittle extra tender love, and care every now and then. In any company, things\ncan change over time like any other aspect of branding and business identity.\nCompany mission statements change, trends come and go. Plus, long-term goals\nand a change of hands may set your company in a new direction.<\/p>\n\n\n\n

Here are a few signs it\nmay be time to update or design\na new logo for your business<\/a>.<\/p>\n\n\n\n

Your Logo is Outdated<\/h2>\n\n\n\n

We aren’t talking about\na trendy vintage logo, which can be a depending on your business and brand may\nbe the right fit. This is a situation where the logo design is looking\nabandoned and well-worn you can see the dust on it. What was popular ten or\ntwenty years ago may not fit in well with today’s aesthetics. <\/p>\n\n\n\n

Businesses that are\nsuccessful invest in branding and upgrading their logos. It gives you a chance\nto make sure the logo fits the company\u2019s personality and keeps the design look\nfresh and new. Plus, it allows the logo to fit in with the company’s current\nmission statement.<\/p>\n\n\n\n

Your Logo No Longer\nFits Your Brand<\/h2>\n\n\n\n

Your logo is\nrepresentative of your brand<\/a>. It\u2019s\nusually the first contact that any client will have with you. It shows who you\nare and what you offer.<\/p>\n\n\n\n

Let’s say you are trying\nto project a brand \u201cpersonality\u201d that is a suave, professional company, then a\nlogo with a sweet hand-drawn picture of a teddy bear with flowers and your\nbrand name in Comic Sans is not the ideal choice.<\/p>\n\n\n\n

This is why it’s\nimperative to choose a logo that fits your brand enabling connectivity with the\nintended audience. If the expectation is a formal, slightly more hands-off\nclient experience, but the logo shows your company as being something\ndifferent, it makes the link to your potential client and company more\ndifficult.<\/p>\n\n\n\n

Remember, it is truly\nabout the message you are trying to communicate.<\/p>\n\n\n\n

Your Logo Doesn’t Say\nYour Message <\/h2>\n\n\n\n

Lack of communication is\na dilemma for any business, and communication must happen on all levels\nspanning across all touchpoints.<\/p>\n\n\n\n

Many brands follow logo\ndesign trends as soon as they come out. This is only an issue if your logo is\nsomething completely unrelated to what you do. Sometimes, a business upgrade\nmay leave your logo mismatched. <\/p>\n\n\n\n

The message your logo\nsends to the viewer is:<\/p>\n\n\n\n

  • Who you are<\/li>
  • What you offer<\/li>
  • Why they should choose your services over others<\/li><\/ul>\n\n\n\n

    All other contact is a\nchance to sell yourself.<\/p>\n\n\n\n

    If your logo doesn\u2019t\ncommunicate the right message or falls flat, that opportunity is lost. Font\nchoice, color choice, and other logo elements are critical factors. <\/p>\n\n\n\n

    The Font on Your Logo\nis Difficult to Read<\/h2>\n\n\n\n

    Maybe you don\u2019t have a\nfont choice for your logo, simply because it\u2019s just a graphic. But many logos\nare wordmarks, letter marks, and combination marks that include some kind of\ntypeface. <\/p>\n\n\n\n

    And if that typeface is\ndifficult to read, questionable enough that it can be multiple letters or\nwords, or impossible to read, then it isn\u2019t doing your logo any justice. It’s\nimportant to follow the principles of letter logo design to create the ideal\nword art for your brand.<\/p>\n\n\n\n

    Ask for feedback on your current logo and find out if it is readable. Just because you can read it doesn\u2019t mean others can. After all, you designed it and know what it says. If it seems to take longer than it should to read what your logo says, pick a more user-friendly font. Time is a key factor when it comes to logos.<\/p>\n\n\n\n

    You Chose an Awkward Logo\nShape<\/h2>\n\n\n\n

    The logo shapes can also\nbe a problem. This is the external shape, or the overall shape of the logo\nitself, as well as the internal elements, such as graphics and color blocks\nwithin the logo.<\/p>\n\n\n\n

    The basic shape of any logo can be modified to fit the personality of your brand and create a memorable logo. Take circles, for example, some of the most revered brands use them and they are usually seen as more inviting than logos with sharp edges like squares and triangles.<\/p>\n\n\n\n

    Triangles, for example, are used to express a sense of motion and movement, generating momentum for a logo. Some shapes can also stifle a logo unfairly, making it feel crowded and not user-friendly. Examine your logo and ask yourself these questions.<\/p>\n\n\n\n

    • Does the shape make it the easy focus of the\nlogo? <\/li>
    • Are the shapes both internal and external,\nfitting the overall feeling and mood you are trying to convey?<\/li><\/ul>\n\n\n\n

      No, maybe it’s time for\na change?<\/p>\n\n\n\n

      The Logo is Not a\nMemorable One<\/h2>\n\n\n\n

      Your logo’s purpose is\nto make a connection between your brand and your possible customers, so they\nwill be influenced to attempt a further relationship with you.<\/p>\n\n\n\n

      Of course, this may be\neasier said than done if your logo is boring, flat, dull, and unmemorable.\nDon’t think that this means you should create a complex logo. Less is more when\nit comes to logo design. <\/p>\n\n\n\n

      But your logo should\nevoke some kind of emotion. Even a simple wordmark or lettermark should\nincorporate font, color, and spacing choices that make it stand out from the\ncrowd.<\/p>\n\n\n\n

      If your logo is\nlackluster, you owe it to yourself and your business to look at a redesign.<\/p>\n\n\n\n

      Is Your Logo Too\nComplicated?<\/h2>\n\n\n\n

      Be careful in the design\nphase of your logo of making it so complicated that it prevents your clients\nfrom processing the relevant information contained within like who exactly the\nlogo belongs to.<\/p>\n\n\n\n

      And it happens.\nSometimes the viewer is so engrossed in the graphic design, for example, that\nthey view it simply as a work of art. Instead of it being a calling card for\nthe business it is representing. <\/p>\n\n\n\n

      With logo design\nremoving elements is almost always a better option than adding to it. Removing\nelements can help make your logo more memorable and help differentiate you from\nyour competition. <\/p>\n\n\n\n

      Your Logo Resembles\nAnother Logo<\/h2>\n\n\n\n

      This is a very common\nproblem for many brands. Perhaps it is because of the predominance of specific\nlogo trends, like design elements, fonts, and color choices. And certain\nmarkets have more of a problem with this than others. <\/p>\n\n\n\n

      If there\u2019s a high\npossibility that your logo will be mistaken for another company logo near you,\nyou should strongly consider changing or upgrading it. Especially if your logo\nresembles another brand in your particular market.<\/p>\n\n\n\n

      You may not need a\ncomplete rebrand per se. It may just mean you need a few tweaks to the design,\nlike a font color change or removing certain elements. <\/p>\n\n\n\n

      Whatever direction you\nchoose, be sure your logo helps your brand stand out from the crowd. Following\ncurrent trends is okay, just make sure you can still tell the difference\nbetween your logo and everyone else’s. <\/p>\n\n\n\n

      The Takeaway<\/h2>\n\n\n\n

      If you have looked at\nyour logo and feel it needs a refresher, you may not need a complete redesign.\nBut if you started your business ten years ago and have the same logo, a\ncomplete overhaul may not be a bad idea either. <\/p>\n\n\n\n

      You may be attached to\nyour logo, you used it to build up your business and set the tone and\npersonality of who you are. However, there may come a time the right moment\ncomes along to make a change. Attention to the detail of your logo and making\nthe right changes may mean the success of your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Your logo is the first introduction to your business. They are perhaps one of the most important parts of the business. Because of their importance,…<\/p>\n","protected":false},"author":799,"featured_media":8763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[179],"tags":[],"yoast_head":"\nDoes Your Business Need a Logo Update? - DesignCanyon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designcanyon.com\/articles\/does-your-business-need-a-logo-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Business Need a Logo Update? - DesignCanyon\" \/>\n<meta property=\"og:description\" content=\"Your logo is the first introduction to your business. 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